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Guide for Salesforce Certified Marketing Associate

Quiz Salesforce Certified Marketing Associate

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/ 10

Quiz

1/10
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL). Which data extension should the associate use?
Select the answer
1 correct answer
A.
Filtered Data Extension
B.
Random Data Extension
C.
Standard Data Extension

Quiz

2/10
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?
Select the answer
1 correct answer
A.
Enable content tags.
B.
Create custom folder permissions.
C.
Organize folders alphabetically.

Quiz

3/10
A marketing associate needs to import a CSV file into a data extension. Which delimiter should the associate select to correctly import this file type?
Select the answer
1 correct answer
A.
Tab
B.
Pipe
C.
Comma

Quiz

4/10
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?
Select the answer
1 correct answer
A.
Synchronized Data Extensions in Contact Builder
B.
All Subscribers in Email Studio
C.
All Contacts in Contact Builder

Quiz

5/10
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?
Select the answer
1 correct answer
A.
Retain client information after the client requests termination of the relationship.
B.
Contact the client in order to keep their personal data up to date.
C.
Sell the information to other companies for marketing purposes.

Quiz

6/10
The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?
Select the answer
1 correct answer
A.
Personalization Strings
B.
Decision Splits
C.
Filter Activity

Quiz

7/10
Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts. Which potential option violates CAN-SPAM specifications on subject lines?
Select the answer
1 correct answer
A.
You don't want to miss our newest product
B.
IMPORTANT: Please reply ASAP for the best deal!
C.
You may have just won a $500 gift card!

Quiz

8/10
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?
Select the answer
1 correct answer
A.
Have customer log in to their account and update profile.
B.
Provide a postal mailing address as a minimum.
C.
Set up a footer in the email with an unsubscribe link.

Quiz

9/10
What impact does a field marked as Nullable have when importing a file into a data extension?
Select the answer
1 correct answer
A.
The field is NOT required in the file being imported.
B.
The field is required but can have blank values. C The field only accepts true or false values.

Quiz

10/10
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?
Select the answer
1 correct answer
A.
Double opt-in confirmation
B.
Mobile SMS keyword opt-in confirmation
C.
Smart capture opt-in confirmation
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Info quiz:

  • Quiz name:Salesforce Certified Marketing Associate
  • Total number of questions:83
  • Number of questions for the test:50
  • Pass score:80%

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