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Quiz
Question 1/101/10
Which send process can use Sender Profiles? (Choose 3)
Select multiple answer: (Choose 3)Select the answer
3 correct answers
A.
Simple Automated Sends
B.
Guided Sends
C.
User-Initiated Sends
D.
Test Sends
E.
Triggered Sends
Option A,B,E are correct.
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an
individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer
makes a
purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a
user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered
message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used
for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single
click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update
email, etc.)
Right Answer: A, B, E
Quiz
Question 2/102/10
Northern Train Outfitters sends email order confirmations to customers who have made online
purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements.
Which feature would a marketer use to classify a send under this CAN-SPAM classification?
Select the answer:Select the answer
1 correct answer
A.
Send Classification
B.
Send Definition
C.
Delivery Profile
D.
Sender Profile
Right Answer: A
Quiz
Question 3/103/10
Which feature would a marketer use to build a Send Classification? (Choose 2)
Select multiple answer: (Choose 2)Select the answer
2 correct answers
A.
Custom Profile Center
B.
Delivery Profile
C.
Reply Mail Profile
D.
Sender Profile
Right Answer: B, D
Quiz
Question 4/104/10
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific
User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?
Select the answer:Select the answer
1 correct answer
A.
Sender Profile
B.
Content information
C.
Can-SPAM classification
D.
Delivery Profile
Right Answer: C
Quiz
Question 5/105/10
NTO wants to improve open rates. The email tracking team would like each of its campaign
to have an engaging firm name, what should the email team setup for each campaign.
Select the answer:Select the answer
1 correct answer
A.
Delivery profiles
B.
Sender profile
C.
Profile attributes
D.
send flow
Right Answer: B
Quiz
Question 6/106/10
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store
locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2
answers
Select multiple answer: (Choose 2)Select the answer
2 correct answers
A.
A From Name for each store location
B.
A dynamic From Name that pulls in the store location
C.
A new delivery profile that pulls in store location in the footer
D.
A new send classification for holiday promotions
Right Answer: B, D
Quiz
Question 7/107/10
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
Select the answer:Select the answer
1 correct answer
A.
Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks.
B.
Configure to return an error message for any email address that does not conform to
standard conventions.
C.
Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.
D.
Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect.
Right Answer: B
Quiz
Question 8/108/10
A marketer uses Email Approvals. In which send process must an email have an "Approved" status
prior to send? (Choose 3)
Select multiple answer: (Choose 3)Select the answer
3 correct answers
A.
A/B Tests
B.
Scheduled Sends
C.
Send Previews
D.
Triggered Sends
E.
Test Sends
Right Answer: A, B, D
Quiz
Question 9/109/10
NTO just hired a new associate whose …email is going to start creating and deploying the
companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which
two elements of the sent can be reviewed with approvals? Choose two answers
Select multiple answer: (Choose 2)Select the answer
2 correct answers
A.
hyperlinks
B.
from name
C.
send count
D.
subject line
Right Answer: B, D
Quiz
Question 10/1010/10
Which is a fundamental component of coding responsive emails?
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